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Poor Strategy Is Costly

Very well conceived and presented, and a super concept. (Now if we could only get corporate leaders to buy-in to this concept.)

Your examples are spot-on, and especially so with the drug companies. The money they have spent on advertising has been largely wasted, and could have been much better spent on research. While they waste funds on this promotional practice, many much needed new drugs could be found and developed with the same funds.

No doubt this current economic down-turn will prompt some corporate soul-searching and changes in 'strategy', but lets all hope that the CEO's who eventually emerge will approach the new corporate era with a new spirit of 'strategy'.

Many thanks for presenting this concept, John Singer.
Dec 03 07:18 am |Rating: 0 -2 |Link to Comment |View article

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Poor Strategy Is Costly

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