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Mon Aug 18th 07:40 AM
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Where Starbucks Went Wrong

Along with all that you stated I believe the "barista" became an employee with all of the expansion. There were so many new staff waiting for stores to open, and that created idle time; and gossip about both customers and other workers followed. There was no passion for the coffee or the customer.... the whole experience was lost. I first noticed this in September of 2006, and the stock began to tank soon after.
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